#203 | The WFT I Want Experiment

00:00:00: I woke up this morning having such a brilliant idea.

00:00:03: And that is for the next seven days, i'm going to be putting myself on a creative experiment and The title came to me and it's not very brilliant and It's not Very on-brand but I don't give a shit.

00:00:17: its called what the fuck?

00:00:18: I want experiment now.

00:00:20: What Is the what the Fuck?

00:00:21: I Want Experiment ?

00:00:23: It isn't an experiment or I will try To Be as playful unbothered Alive, joyful and just creative as I can.

00:00:35: Now why this experiment?

00:00:37: And Why now?

00:00:38: because if you've been along for the ride You know that i changed a couple of things in my business In january twenty-twenty six and it's not a pivot!

00:00:47: I didn't pivot...I didn't change My positioning..i didn't Change like everything.

00:00:51: basically I stripped back Everything to core Of my work which is identity shifts.

00:00:57: Well, at the same time adding in new angles.

00:01:00: So new topics like self-expression fashion design creativity that we're going to be using looking At while Going through identity shifts In our businesses.

00:01:13: so I took The whole Identity shift conversation That i used To work on with my clients On the topic of career transition in the B to C landscape, I took a whole conversation.

00:01:28: To be to be landscaped because a lot of entrepreneurs are going through the exact same thing and what i noticed is that whether you're going through an identity shift as an entrepreneur or whether your'e going though an identity shifts like aka career transition Because A big career Transition Is An Identity Shift As be to see girl as an employee, it's the same principles.

00:01:56: It's the thing!

00:01:57: The same dynamics and principles are the same pathway for transformation which is dot-dot-dot.

00:02:06: you're so much more likely to act your way into a new being than you are trying desperately think yourself or thinking of acting.

00:02:18: And that has been the mantra of The Female Purpose brand since day one.

00:02:24: Now, in the last four months so January to April twenty-twenty six I've been working on a lot of new things behind the scenes and i realized I get so caught up in my head about it.

00:02:37: So...the other day..I was supposed launch a low ticket challenge.

00:02:42: It's gonna run for twenty-one days and had all figured out.

00:02:46: I had the landing page, sales page.

00:02:52: Juicy assets... perfect copywriting and everything done!

00:02:56: And i couldn't make myself launch it.

00:02:59: So there was sitting at my desk saying to me that i can not publish it or promote it.

00:03:08: Now what happened?

00:03:11: This is just for context.

00:03:12: I realized that I've been sabotaging myself because I was still operating in an old mindset.

00:03:22: In a old structure, which i have grown out of like years ago!

00:03:27: Which is follow this formula launch Like This.

00:03:33: Do this do that?

00:03:35: Have this branding?

00:03:36: say this so they buy?

00:03:38: Well those are things you need to be learning as a beginner Like we all know that like in the beginning when you found a business, yes.

00:03:46: You need to know The Basics Yes!

00:03:48: You Need To Know How Psychology Backmarketing Works.

00:03:51: Yes!!

00:03:51: You Need TO KNOW HOW TO DO A LAUNCH

00:03:53: YES!!

00:03:53: YOU NEED TO KNOW ALL OF THAT.

00:03:55: But That Is Like I'M PASSED THAT LIKE THAT'S JUST.

00:03:59: I'm NOT THAT PERSON.

00:04:00: ANYMORE and a lot of women listening aren't that person anymore either.

00:04:04: because you are grown-up businesswomen you know how to post launch do All These Kind Of Things.

00:04:12: Now what happens when you try to step out of that and I see a lot of women trying to do That like especially in times of identity shifts or if you want, uh You know If you've gone through a brand evolution then you wanna step out Of that.

00:04:29: You want to ditch the formulas?

00:04:31: Do it your way but It can be so hard.

00:04:35: Why?

00:04:36: because you have been marinated In all these strategies for years And I see a lot of women, including myself wanting to step out of the five-step framework launch but then ending up in this same sort of thing.

00:04:55: And it's fascinating and it's sabotaging your growth because you do not need the frameworks at some point anymore.

00:05:05: It is The Same With Music.

00:05:07: If You Learned The Basic Chords This is a C chord and this is how I do.

00:05:16: There's like the language.

00:05:18: if you've learned of the basic vocabulary Well, then your next step is to speak.

00:05:24: You should be speaking freely?

00:05:26: You shouldn't be like.

00:05:27: oh let me have a look in my vocabulary book because now we Like.

00:05:31: it's the same.

00:05:32: principles and business.

00:05:33: once The foundation is there Your up for you know the creative.

00:05:40: How'd he say that an English like them the part?

00:05:45: and in theater or any performance where you're just like freestyling.

00:05:52: It's a surfer on the wave, doing what he wants on that wave.

00:05:58: He doesn't need to know about basics Like how do I paddle my stomach?

00:06:05: So long story short because i want keep this podcast very short.

00:06:10: I realized, I've been massively sabotaging myself in the last four months by keeping my self busy with a lot of project and my drawer.

00:06:21: And at the same time when i looked that them went near finished.

00:06:24: they were just pretty much the same.

00:06:27: so same-same but different With a new branding not even new branding.

00:06:32: But what?

00:06:33: A new packaging around it?

00:06:36: It was basically the same structure.

00:06:38: So I ditched the product.

00:06:40: I didn't launch it this Monday, and so this week i got so into my head about well what do I want to do instead?

00:06:48: Like okay if its not THIS... If this doesn't make you feel alive!

00:06:53: If that is just like same-same but different.. If I just caught myself like shitting myself honestly like betraying myself in a really sneaky way And It happens To The Best People.

00:07:08: Well, what do I want to do instead?

00:07:11: How do I wanna launch and like...I don't even wanna launch anymore.

00:07:14: But how do-how do i wanna be running my business instead?

00:07:18: Like..what is the next big

00:07:20: thing?!

00:07:21: And I realized this week it's been so sticky!

00:07:25: Like ..i've been in my office ,i've been changing things .i''ve been doing more sports ...i´ve been walking the talk....like ....i have been doing everything that would tell you if your were a client which is Double down on energetics.

00:07:39: Go to sleep early, do more sports meet with wonderful people I've been doing that all week by the way and just be in a good energy.

00:07:49: And then you know take it from there.

00:07:52: But thing is like nothing showed up for me Like he was so sticky...and i'm back on square one which Is SO not true.

00:08:04: Like, you're never back on square one as an entrepreneur.

00:08:08: That's just bullshit.

00:08:09: You've always evolved But sometimes it can feel like that.

00:08:14: So long story short I decided this morning.

00:08:17: today is Friday and i don't even know the date.

00:08:19: Let me check.

00:08:20: It's the eighth of May, twenty-twenty six.

00:08:25: Okay?

00:08:26: I'm gonna give myself a fucking break.

00:08:31: What the fuck do I want?

00:08:34: I'm not going to get into my head about what i need to be launching next.

00:08:41: I'm not going to box myself in, myself either.

00:09:07: Because a lot of times we think well it's the industry and everything out there And its things that consume that make us you know Box ourselves in.

00:09:21: But let me ask this How many time are you boxing yourself In your self?

00:09:27: Like where are YOU telling Yourself That You're supposed To be doing It like This Or you're supposed to be niching down like that.

00:09:38: Well, a lot of times probably and That is nothing to be ashamed of.

00:09:43: it's just human And It's the way Of trying To control things Like in my career and I've been an entrepreneur for ten years now The phases where i tried to You know stick to formulas were always the phases when I was the most insecure myself.

00:10:07: Because, when we're insecure... We try to cling on to strategies!

00:10:13: We go into a profile of somebody telling us that THAT'S THE WAY YOU'RE SUPPOSED TO MAKE CONTENT To make your business grow.

00:10:19: because if you don't follow this hook This formula The strategy This launch Then You will not be making money which is EXTRA- It's like the biggest bullshit i've ever heard.

00:10:31: But it works.

00:10:32: Why?

00:10:33: Because If you address uncertain people, People that haven't found their own entrepreneurial identity yet.

00:10:42: Well you're gonna have a room full of people wanting to follow the formulas because it feels safe!

00:10:51: It feels so safe to be following a formula That somebody else has named as proven.

00:11:00: Because then your outsourcing creative genius.

00:11:05: You're outsourcing a bit of your responsibility and it feels like you are controlling the result, but actually giving away some of your responsibilities.

00:11:15: And there's nothing wrong about that.

00:11:17: There is this season for everything.

00:11:20: We've all started with frameworks we have basic marketing rules because thats how you start business.

00:11:27: But I want to invite YOU TO JOIN ME FOR THE WHAT THE FUCK I WANT EXPERIMENT And you can hear it in my voice.

00:11:35: I'm very excited about, about it myself.

00:11:38: so if you want to join the experiment well do one thing stop this episode slide down to the show notes and join me on My Instagram profile at female purpose.

00:11:51: So female as The Woman & Purpose In One Word Join me on Instagram because I'm going to be sharing more about the experiment and what i am gonna do.

00:12:01: Because, of course im gona change things up for next seven days.

00:12:05: So join that.

00:12:07: keep my stories in mind And Im so glad if you wanna You know Be along for a ride If u want something like yourself!

00:12:17: And Im just curious About this is gonna Do.

00:12:20: And this is not a strategic podcast episode.

00:12:24: This is not even a strategic challenge where I have in mind, oh so if i do this and it works for me?

00:12:30: I'm gonna sell it afterwards?

00:12:32: no!

00:12:32: It's a playful experiment.

00:12:35: In order to make myself get out of my head Be playful again.

00:12:43: Create from my genius Not the rules because there are no rules on business Honestly And I'm just curious what it would do.

00:12:53: So if you're interested in that, and if you want to join me... If you wanna get inspired or something similar with yourself Well meet me at Femalepurpose over on Instagram.

00:13:06: Let's Do This!