#204 | The Permission Slip So Many Women Are Waiting For

00:00:00: Welcome to my evening walk where we're gonna be unpacking a question together that one of my One-to-One clients asked me the other day.

00:00:11: So, the question was Nicole I know your work!

00:00:15: i've been along for the ride.

00:00:17: We worked together.

00:00:18: She knows me very well and she's in my world And she has been at my world for couple years now.

00:00:24: And she said, you know what?

00:00:32: Let's do this.

00:00:32: Let let's work together.

00:00:34: but before we do that can I please ask you something?

00:00:38: i need your thoughts on this.

00:00:40: so the question was am i actually allowed to build my business from the inside out right from the start or should i be trying all the blueprints and the frameworks the online business world throws at me in the beginning.

00:01:00: Because you, Nicole... You always say well it's good if you have done that because then you will know what suits you?

00:01:09: What doesn't and then your able to rebuild based upon those experiences!

00:01:15: Well, what a brilliant question.

00:01:17: thank YOU!

00:01:18: You know who are sending you a big hug for this question is great.

00:01:23: So yes its true It doesn't hurt if you've done all the blueprints and frameworks, strategies and funnels.

00:01:31: And then... You realize at some point that not happened to me as well!

00:01:35: We're gonna talk about it later when you realise this is really NOT ME This isn't what I want to be doing or how I wanna run my business.

00:01:47: It's doesn't feel fully aligned because The point where we hit that Wall you didn't see coming maybe.

00:01:56: It's actually great, it is helpful because then... You have the chance to rebuild!

00:02:04: Great when that happens and not comfortable.

00:02:09: Entrepreneurship in first place isn't comfortable so.. When hit wall many people or women did'nt saw it coming.

00:02:17: It was same for me.

00:02:19: You're actually gonna be forced to rebuild from the inside out because you won't have any other opportunities or alternatives left, right?

00:02:31: And I know that's going to resonate with a lot of women listening.

00:02:34: Like let say your three-or four- five years into your business... ...you will have tried a lot things!

00:02:41: You WILL know by now what suits you and doesn't!

00:02:46: You will understand What kind of entrepreneur you are and what who?

00:02:51: You aren't And those are such valuable experiences.

00:02:56: really that's great because then you can start to really strip back everything To the core, take it from there.

00:03:05: That is fabulous!

00:03:07: It could be a fantastic point to scale From there or even just Build your business or rebuild it from there.

00:03:18: And when I say, Rebuild It's very important that you know... ...I'm not one of those people telling you You should tear down everything and burn it.

00:03:26: i think That is terrible advice!

00:03:28: You don't need to tear down or burn anything at all.

00:03:32: Thats Not Necessary!

00:03:34: You Don't Need To Throw Everything Away Just To Be Able To Rebuild.

00:03:38: I don't believe in that, but that's for another conversation.

00:03:41: Now there are just so many people out here!

00:03:44: I hope you didn't hear them from the back and if do then it doesn't distract too much of your attention.

00:03:52: So... That is what she asked me.

00:03:55: Am i allowed or would you recommend to build my business right at the start?

00:04:05: Let us unpack this question because what we have heard about insecurity And that's clear because if you're building and she is building her business now, She's building a new brand.

00:04:17: A new personal brand You don't necessarily have the track record as an entrepreneur.

00:04:23: Well...you might've done something else in the past But you do not have a track record In this area!

00:04:31: How could you?

00:04:31: Because you haven't built it yet.

00:04:34: So..that means your gonna be insecure again Have questions Your going to need some experience And if you don't have it, well that's going to trigger your insecurities.

00:04:47: That is a phase when a lot of women jump on the strategies.

00:04:51: It was the same for me.

00:04:54: I started this business in twenty-twenty with no clue about how to run an online business.

00:05:01: Just so you know my background...I had a background in marketing I studied International Business Administration and I studied Marketing online marketing and marketing positions in the corporate world.

00:05:15: So I know what a funnel is, i do know like marketing basics much more than that...I Know What A Great Campaign Is!

00:05:26: It wasn't new to me but it's a huge difference if you're running a personal brand an online business or If You're Planning Huge Campaigns For An International Brand Who Has Like You know, millions of ad spend and marketing spending.

00:05:42: It's just worlds in between.

00:05:45: So basically I was a beginner And here is the thing.

00:05:51: This my theory.

00:05:52: Feel free to interact with me on this question if you have another opinion.

00:05:57: But this is MY THEORY When YOU DO NOT KNOW WHERE TO START You will be very receptive To Marketing strategy suggesting that if you just plug-in play with this ultimate formula, With this five step blueprint.

00:06:21: With this webinar funnel!

00:06:23: With this way of creating hooks and posting them on Instagram then your gonna be successful.

00:06:30: Now why?

00:06:32: Because people who sell formulas People Who build a construct business People who sell you, here's my method and it worked for me because its made a millionaire.

00:06:47: It is going to work too!

00:06:51: They market in way that attracts certain buyers.

00:07:00: A lot of times they attract uncertain buyers.

00:07:09: Take the walk with me.

00:07:11: I'm sure you know one Instagram profile that is like them.

00:07:39: I know you know those profiles and I know, you know.

00:07:45: Those products.

00:07:48: And here's the thing if You are a beginner?

00:07:52: And i'm not saying a beginner in sense of Not having any self-reflection or sophistication but If we aren't at beginning your business... ...you're gonna be more receptive to that kind of marketing.

00:08:05: Why?

00:08:07: Now listen closely because it suggests security.

00:08:12: It suggests security.

00:08:14: This is the way.

00:08:17: this is The framework plug and play, and you're gonna be happy and successful And there's nothing wrong with that.

00:08:27: Actually it can be very helpful in a very beginning when you don't really know What to focus on first.

00:08:34: what?

00:08:34: You should be doing what the foundations are and so on and so forth.

00:08:40: but What's really difficult about these frameworks is that they're not really tailored to your needs.

00:08:53: And now here's the thing, every strategy works!

00:09:00: Every strategy works as long... ...as it's YOUR strategy meaning as long as its aligned for you.

00:09:14: And now there seems to be a huge accident going on here.

00:09:18: I'm just gonna wait until it passes.

00:09:25: Now, what do i mean by this?

00:09:29: and It's so important.

00:09:33: You could be picking any strategy you want!

00:09:39: I am dead serious...you can pick any strategy from the shelf that has worked for coach x or mentor y or consultant z and you could be doing exactly the same thing what they do, And You Could Be Generating Fantastic Results With That.

00:10:01: YOU COULD ALSO BE DOING THAT AND GENERATE NO RESULTS AT ALL!

00:10:05: Here's The Thing.

00:10:07: Both Scenarios Have Happened To Me Now.

00:10:11: What Was The Difference?

00:10:13: The Different Was Alignment.

00:10:16: I Want to Give You One Very Clear Example.

00:10:19: In The Beginning Of My Business I hired a mentoring, or I booked the mentoring focusing on evergreen funnels.

00:10:29: So basically they said well all you got to do as coach is have one course and then do an Evergreen funnel meaning opening it year around just filling with ads.

00:10:44: And if you do that, You're going to build a ten million dollar business in three years or whatever because That's what we did and it works perfectly well for us.

00:10:54: Now I Did that?

00:10:56: And i took the basics from that course.

00:10:58: Yes!

00:10:58: I started running ads In twenty-twenty one which was like half A year after I founded my Business.

00:11:04: yes those Ads worked perfectly Well For me and yes I Implemented alot of parts Of that mentoring And experimented and tried, it did that.

00:11:14: It worked!

00:11:16: But after a while I realized well...I'm going in the wrong direction.

00:11:27: of, you know... costs.

00:11:43: I do not want to do that!

00:11:46: I don't wanna run the same program again and for years.

00:11:51: It just doesn't fit my personality.

00:11:54: And because it doesnt' DO THAT Eventually i said to myself well im gonna take some parts Of that strategy Like the ad part..i really like that and a lot other things aswell.

00:12:06: Im gonna walk..you know..adapt Play with tha- And then there have been other strategies.

00:12:15: Other, for example also great examples.

00:12:20: I had one mentor telling me to run webinar funnels and i almost had a burnout over that...and im not handing you know giving away my responsibility to people by saying that!

00:12:35: Im just saying ultimately YOU are the CEO of your company.

00:12:42: Ultimately, you're leading your brand and vision as a leader!

00:12:51: And also it's YOU who gets to decide how you want to run it... ...and only because somebody that is further along the road tells you well... You know?

00:13:03: Nicole, Sarah, Tracy.... Bettina, I don't know.

00:13:09: Those are just example names.

00:13:12: You have to do it this way because it worked for me.

00:13:14: It doesn't mean that has to work For you And a lot of times...it won't.

00:13:22: So now let's switch to scenario B. What if Knowing That?

00:13:29: You dared To trust yourself.

00:13:33: What If You Actually Followed Your Intuition?

00:13:38: what if You found a really wonderful person that's not only a business mentor handing you the strategies, but it is also coach.

00:13:50: A person who can coach huge difference!

00:13:55: A lot of times in my life I actually wished i would have had a coach instead of a Business Mentor But That Is Also For Another Podcast.

00:14:02: So If You Had A Person Working With You Beginning stages of your business.

00:14:11: Guiding you, mirroring in what you already know.

00:14:17: Encouraging to actually build from the inside out right form start Why would not do it?

00:14:25: And I'm telling you You're not missing on anything by doing that.

00:14:32: On contrary!

00:14:32: Your gonna save yourself so much pain really.

00:14:38: And when I go back and look at the last one-and-a-half years, like half of... ...twenty twenty four and also twenty twenty five.

00:14:48: I was using a lot of strategies that didn't fit me at all!

00:14:53: Why did i do that?

00:14:54: Because I wanted to

00:14:55: change!!

00:14:57: I felt huge urge to change in my business.. ..I already knew that I want it changed but I didn't know where to begin And so what I didn't do was looking inside of me and really stripping back everything to the core, until now.

00:15:14: Now i've done it!

00:15:15: But I didn´t do that in the beginning of twenty-twenty four because I felt like clearly there has to be some strategy out there that fits me Like... The problem is

00:15:26: ME!!

00:15:26: I should just be finding what works and plug & play.

00:15:29: then its gonna feel fine again.

00:15:31: but thats a very dangerous illusion.

00:15:37: So let's go back to what I said now.

00:15:42: No, you do not need all the experience from Implementing all the plug-in play frameworks blueprint strategies funnels.

00:15:50: The online marketing space throws at you in a beginning.

00:15:53: You don't need to do that order.

00:15:56: then Rebuild based on your experiences and if you think you need To Do That well might it be.

00:16:04: there is one belief In Your head You're only allowed to do something when you've done something else before.

00:16:25: And that's a common belief, like no I cannot trust myself Doesn't feel right to trust myself because I'm not skilled enough.

00:16:36: I am NOT experienced enough, i'm not elevated enough... ...I'm not earning the millions and you know all of that.

00:16:43: but why?

00:16:45: Like what if you took a chance on trusting yourself?

00:16:51: Because afterall YOU are THE ONE thats gonna run your business And you wanna build a business That feels like home!

00:16:59: And THAT is WHAT I WANT FOR EVERY one of my clients.

00:17:03: I don't want you to build something and i've seen so many women, believe me...so many successful entrepreneurs getting so lost in their businesses feeling trapped losing their joy ...losing their spark like earning a lot of money but not being fulfilled anymore.

00:17:29: And that's because they listened to other people.

00:17:32: It was just because the did their frameworks and they plugged strategies, although a lot of times it is like this... Although something told them well its actually not quite it!

00:17:46: Its really not what I want to be doing but this person is an expert.

00:17:52: This person is further ahead so if works for her then it will work for me.

00:17:58: But you know here are things.

00:18:01: Nobody is like you.

00:18:05: You are one in a million, and there's no golden business rules.

00:18:16: There isn't any rulebook!

00:18:20: Of course there're rules that you have to earn more than spend because otherwise your not gonna get profit.

00:18:25: but duh.

00:18:27: Yes...there ARE those rules of how to run the business thats profitable.

00:18:32: But except for that, I really don't see any reason why you wouldn't bet on yourself.

00:18:36: Like your fucking life depended on it and i want You to build from the inside out?

00:18:44: I Want you to dare to do that.

00:18:47: And actually this question That my client asked me It really Geted me thinking that maybe I should be offering something For clients that Are more in the beginning of their businesses.

00:19:04: I'm actually thinking out loud now because i want you to build from the inside-out, right?

00:19:11: From The Beginning.

00:19:11: So what does building from the Inside Out mean?

00:19:15: even like it's something that a lot of people say It's Building Based Upon You Your Strengths your Interests Your Unique Edge Your Way Of Communicating Your Self Expression your way of selling and not everybody sells in the same way.

00:19:38: And if you do that, well... You're gonna be so wealthy!

00:19:43: So

00:19:43: rich!!

00:19:44: So

00:19:44: confident!!!

00:19:45: SO

00:19:45: HAPPY!!!

00:19:46: SO

00:19:47: ALIVE!!!!

00:19:48: BUCKLE

00:19:49: UP!!!

00:19:49: REALLY!!!

00:19:51: If you don't.... You are probably going to end up.. In a SAME WAY THAT A LOT OF ENTREPENERS AND I'M ONE OF THEM

00:19:59: DOES!!!

00:20:00: Once in awhile and that is really hitting a wall that you really didn't see coming.

00:20:06: And I'm not saying this from a place of, trying to scare you...I just want you think about it!

00:20:16: So my answer to anyone asking me the question would always be if YOU have the opportunity If you dare to take a bet on yourself, like your life depends because it does.

00:20:34: And if you have somebody accompanying in that stage of the business whether its brand new or simply rebuilding what you've already built then do it!

00:20:46: No put your blinders and don't need try every strategy out there.

00:20:51: first You'd NEED TO KNOW THE FUNDAMENTALS.

00:20:55: YOU DO NEED to know WHAT YOU'RE GOOD AT watch your offering, who you're target group is.

00:21:01: You absolutely need to know that!

00:21:03: Yes if you do go ahead and build a business that feels like home dare it's take a chance on YOU.

00:21:15: And If you want my company...if you want me as sparing partner in that..If you want ME to have look at your business your thoughts you know give you sparing on that.

00:21:28: I would love to do it because That's something.

00:21:31: I went through for the last one and a half years, so i'm still in The middle of It?

00:21:35: I am coming out On the other side but its So valuable To have someone In Your corner who has gone Through that And...I want to see You thrive!

00:21:47: I wanna See you

00:21:48: happy!!

00:21:50: Unique businesses out there.

00:21:52: I want to see more people being alive in their businesses Not sitting around saying well, I hate making content like.

00:21:59: it breaks my heart when somebody says that Why would you hate?

00:22:03: Making content!

00:22:05: I love making content and i'm doing a little evening walk with You And I'm just talking To My Phone.

00:22:14: why?

00:22:14: because It's natural to me its easy.

00:22:18: this is who I am And I just turned the back towards the river because otherwise you would be hearing a huge boat passing.

00:22:26: But this is me communicating with YOU!

00:22:30: Why?

00:22:31: Because, i dare to build a business that feels like home to ME and in the last one-and-a-half years... ...I've really dared to throw everything out that doesn't align with THAT.

00:22:43: And I hope THIS landed.

00:22:46: let me know in the comments if it did.

00:22:48: Hit me a DM on Instagram at FemailPurpose.

00:22:52: You'll find it in the show notes and also book one-to-one with me.

00:22:56: if you want to, you know brainstorm take a look at your business where you stand from the lens of identity.

00:23:06: And If you wanna really strip back everything to the core who are?

00:23:12: And if you wanna find set up a way of operating that suits, that's aligned with who you are.

00:23:22: Well then I'm the one for you!

00:23:25: So click on the link in the show notes.

00:23:28: let me know what landed and hear ya next time.