#207 | Why Saying You're "Pivoting" in Your Business Is Sabotaging Your Growth

00:00:00: Inside this podcast episode, we're gonna be talking about a narrative.

00:00:05: A story that I see in a lot of women going through transition and change... Going though an evolution into their business or life.

00:00:20: And it's actually a story It is so damaging!

00:00:26: It can sabotage you more than you know.

00:00:29: And that's why it is so important to really raise the awareness around this narrative, about this wording even in order to reframe and choose another story.

00:00:42: Because if you're a coach or certified coach... If your work with people have great coaching skills then you know how crucial language is!

00:00:58: And you also know how you can influence yourselves and others by the choice of your vocabulary, By The Choice Of Your Language.

00:01:08: By The Chose Of Your Narrative Around Certain Things.

00:01:13: So this is an episode for every woman feeling she's in a transition Feeling She Is Going Through A Shift Feeling She'S Experiencing Big Shedding a shedding of an old narrative, and old way of doing business.

00:01:36: An Old Way Of Working maybe an Old Way of Acting.

00:01:40: Even so it's for the women going through A solid Identity Shift.

00:01:48: And even if you're not... Even If You Don't Know Your Going Through One!

00:01:53: You Might Be Knowing What I Just Described.

00:01:55: You might be Feeling Off You might be feeling a lot of resistance lately.

00:02:00: You might feel unmotivated and not really on fire like you used to be, or... ...you may be doubting yourself thinking well I'm not excited about this direction in my business anymore!

00:02:16: I am NOT EXCITED about doing what i use to

00:02:19: do!!

00:02:19: I feel as if I have grown out from something.. And YOU MIGHT BE FEELING- I love that metaphor.

00:02:25: actually You might be feeling like you're wearing an old sweater that is too tight or an old dress, That you've actually grown out of.

00:02:36: And so what's on the other side of that?

00:02:41: Is a change?

00:02:43: because... ...that is something that actually inspires a lot of women to change

00:02:49: right?!

00:02:49: That's just logical consequence!

00:02:52: You feel uncomfortable.

00:02:53: Your experience in resistance, you feel like you've grown out of something... ...you're going through a lot of shedding.. ..you are leaving an old identity behind.

00:03:03: so that means your gonna change!

00:03:05: Your gonna move!

00:03:06: You're gonna experience new things and explore.

00:03:11: And then amidst it all , you might be saying to yourself well I'm actually pivoting My business is going thru Pivot.

00:03:23: I have pivoted in my company, in my business and

00:03:29: life.".

00:03:31: And that is a dangerous or it can be a dangerous narrative!

00:03:38: Now take the walk with me if you're somebody who has invested years, decades even...in her education, experience, certifications in her lived experience with clients, on the job then you have compounded wisdom.

00:04:04: You have so much to show for and at the same time I bet your somebody who has already generated real results with clients ,with customers...you have transformed people's lives .You've helped them transform their life.

00:04:23: Kick-ass testimonials sitting in your Google Drive.

00:04:28: You have people showing up, listening to your podcast every week leaving you the most insane feedback of what it did to them how they moved because Of It!

00:04:40: You Have Clients That Come Back Again and again And Again Because Only You Do What You do The Way that You Do It And Thats Exactly What They Say.

00:04:54: So they might leave your world for a while, but then always come back saying hey I've seen what you're doing.

00:05:03: I love it!

00:05:04: I'm back.

00:05:05: How can we work together?

00:05:09: Also i bet You have worked Your way up from charging or you've worked your way up even from offering everything for free, just like I did in the beginning of my business.

00:05:19: Like when i think about it now...I'm like god.

00:05:21: this is insane!

00:05:23: Like I offered basically EVERYTHING FOR FREE because I thought well..i have to provide value to market place?

00:05:31: Well great but then you might have worked your way UP FROM THAT and you MIGHT HAVE WORKED YOUR WAY UP TO CHARGING let's say a hundred fifty bucks for coaching session.

00:05:45: And now, look at you.

00:05:47: Now!

00:05:47: You're charging four figures five or even six-figure packages and they sell out like hotcakes.

00:05:58: So when your choosing to use the word pivot Or ever going through right in business life What are doing is?

00:06:10: that's a very subtle thing Very obvious to a lot of people, but what you're doing is You're basically telling your brain That you're starting over again.

00:06:25: Now why?

00:06:26: Is that think about it the word pivot?

00:06:31: Implies.

00:06:32: That's you actually shifting from one thing To another isn't it?

00:06:38: That's what pivoting means Your shifting From One Thing to Another.

00:06:44: now When you're telling your brain that you are shifting from one thing to another, what the brain is going to do it's gonna say okay.

00:06:54: Oh so we starting from scratch?

00:06:59: We actually back on square-one or changing directions... So yeah!

00:07:04: Actually starting over again.

00:07:08: Now here' s a think.

00:07:10: You Are Not Starting Over.

00:07:14: You're not starting over Unless.

00:07:18: Let me see if I can find one example.

00:07:20: So maybe you're a professional jockey, right?

00:07:23: You are a professional Jockey Racing Horses and now your starting an online business helping women in menopause.

00:07:33: That is a pivot.

00:07:35: well that's actually starting over.

00:07:37: we can agree on it but unless doing something like this Your not actually pivoting.

00:07:47: Now think about If you were to decide.

00:07:52: To strip back your work, too its core just like I did in the beginning of twenty-twenty six.

00:07:58: let's take that as an example and a beginning up twenty twenty six.

00:08:02: i asked myself this question after having gone through huge brand evolution for I think it was one on half years.

00:08:11: I ask my self okay so if our two distilled really Extract the essence of my work, The Essence Of What I Do Best.

00:08:23: Now what would it be?

00:08:25: It Would Be Facilitating Identity Shifts.

00:08:27: Because If You Know My Story...I Started Out As A Coach For Career Transition!

00:08:42: Job transition or that's just taking on another job.

00:08:50: That's not what I'm talking about.

00:08:53: I Accompanied women for five years, but wanted to do big moves Big swings.

00:09:00: they quit their corporate careers in order to found a company.

00:09:05: They went from being a lawyer to starting a Ayurveda business.

00:09:11: They went form doing one thing four decades two Opening up a job portfolio consisting of different roles and things.

00:09:20: That is not just switching your job, that's career transition!

00:09:26: And what at the heart of it?

00:09:27: Is always a big identity change?

00:09:30: It´s an identity shift?

00:09:31: Why?

00:09:32: Because... Your work.. Your career as part of your identity.

00:09:38: If you grew up in western world its A huge part because that's how we're socialized, and raised in the Western world.

00:09:50: We are raised to believe your career is a big part of our identity.

00:09:53: – another discussion but just a fact!

00:09:57: So….

00:09:59: In January I stripped back my work into its core which facilitates identity shifts And I decided to double down on it.

00:10:10: at the same time I changed my target group so i decided to offer facilitation for women going through identity shifts in their business.

00:10:25: So before that,I was actually working with Women from the corporate world.

00:10:29: it's a B-to C environment.

00:10:34: After I decided double down on Identity I switched to the BTC environment because i saw a huge gap in the marketplace there.

00:10:44: And at that same time, I decided to switch from German... ...to English!

00:10:53: So those were basically three shifts and one.

00:10:57: Now.. ..I could have told myself well it was a pivot.

00:11:01: Basically I started with scratch.

00:11:03: now im the new kid on my blog....and then I had to build everything again.

00:11:08: And now I have to prove myself all over again, because this is a different target group.

00:11:12: This is the different language and this has a different role that I play in people's

00:11:18: transition.".

00:11:20: Well...I would lie if i said that didn't happen.

00:11:25: couple of times it did but luckily I had really great coaches and mentors who worked with me on reframing them.

00:11:32: Now why are they so crucial?

00:11:36: Because If you choose another narrative for the changes You're going through in your business, For The brand evolution.

00:11:45: You are going Through!

00:11:47: For the identity shift Your mastering right now Then you Are gonna support yourself In a so much bigger way And you not gonna sabotage yourself By telling your brain That you starting over again.

00:12:01: Because what does that do?

00:12:02: Now Take the walk with me.

00:12:08: Start questioning your messaging.

00:12:11: And it doesn't matter how good you are at making content, I've seen women starting questioning their messaging Starting overthinking everything they say and do Because they're retelling themselves.

00:12:23: They're going through a pivot.

00:12:26: You're gonna start over-explaining Your transition...I have seen that too.

00:12:31: People were just overexplaining.

00:12:33: Why now?

00:12:34: Or offering...you don't need to explain anything You don't have to over explain anything.

00:12:39: You are allowed to pit.

00:12:41: do not pivot.

00:12:42: no, no No you're allowed to change evolve refine double down on your genius as much As you want.

00:12:53: Now what can it also look like?

00:12:55: this sabotage?

00:12:56: I'm talking about.

00:12:57: It can also looked like charging way too little for your service.

00:13:03: Because and that's the thing subconsciously you're gonna think well I'm new.

00:13:10: Like this is not my zone of expertise, i don't have a track record in this area yet!

00:13:16: I haven't worked.

00:13:18: like if we were to take myself as an example again...I could be telling myself well..i have not accompanied a lot of women and the B-to-B environment going through career transitions or business transitions identity shifts in their businesses.

00:13:37: Well that's true But it's also not true.

00:13:41: Now, why is that?

00:13:42: Not true because what I've been doing for the last five years while building The Female Purpose Company and brand Is exactly this same work i'm Doing now.

00:13:58: It's the Same Principles It's Based up in the Same Strategies to Same Foundations The only Thing That's Changed as Actually the Target Group and the language.

00:14:13: The rest is exactly the same, it doesn't matter if you're going through an identity shift as somebody in the corporate world or if your'e gonna master that shift by focusing on exact things using the exact principles.

00:14:37: Now If I were to tell myself well but im a new kid I don't have a lot of testimonials in the B to B environment.

00:15:14: That's a refinement or an elevation.

00:15:17: Now, what?

00:15:17: A different example if you were to decide To add in new target groups.

00:15:24: so let say just Add another branch and your business And be targeting other women then that is also not a pivot.

00:15:34: It's an extension of Your business.

00:15:39: now If you are to decide to actually It even changed your language.

00:15:48: That doesn't have to be a pivot, it's a matter of framing and you can call that an evolution because thats what its is!

00:15:59: And if YOU HAVE A STRONG RELATIONSHIP TO LET'S SAY ENGLISH THATS A LANGUAGE YOU FEEL AT HOME AND JUST AS I DO Then that is not a pivot.

00:16:10: That's actually just an evolution, even reintegration or reclamation of part you feel at home in the language.

00:16:24: See difference?

00:16:26: Hear the difference?

00:16:28: All I did was changing story and narrative around transition And all of a sudden, it doesn't feel like a pivot.

00:16:40: It doesn't feels starting over or being back on square one having to prove yourself all over again which will result in overthinking underpricing over proving second guessing pretty much everything.

00:17:01: and I want you know that's not the beginner problem.

00:17:04: That is something happens too Founders who haven't been in business, that's what I see happening to brilliant women.

00:17:13: Kick ass women!

00:17:15: Women have spent decades building their expertise and i want you know nothing is ever lost.

00:17:26: You're never... Please listen to me saying this.. You are never starting from scratch.

00:17:32: It's not even possible because everything you've learned Experienced.

00:17:41: Every wisdom, every client... ...every evolution you've gone through has led you here and I know that might sound like something one of those Instagram quotes but it's not.

00:17:56: It is actually true.

00:17:58: And now your task Is to A be able see that.

00:18:05: B Be able shift the narrative around your transition And see, and that's the trickiest part.

00:18:12: Be able to take the puzzle pieces of your past That you wanna reintegrate or you want a Recycle let's call it that You want to recycle?

00:18:26: To take those parts an integrate them into your new business Your New Direction.

00:18:33: Now that is like wow if you can do that then you're gonna go through what's probably the biggest, most successful brand evolution in the history of your company and brand.

00:18:52: Now here is a tricky part... The first step can already be so hard to do!

00:18:59: Why?

00:18:59: Because recognizing that you're sabotaging yourself By telling yourself that you're pivoting, by telling your self that you are starting over.

00:19:16: That's something that happens subconsciously like most of the stories we tell ourselves right?

00:19:22: It is not something to do and it isn't sitting at our desk saying oh I'm pivoting no!

00:19:26: And the sneaky thing about this, it's subconscious and its also leaking into all of your actions.

00:19:42: And seeing that, noticing that in itself can be so hard because you're just too close to yourself So having someone mirroring back to you Can already be life changing.

00:19:58: truly I speak from experience here asking yourself, okay what can be a narrative that supports myself so much better than I'm pivoting and back on square one.

00:20:16: And i have to start over.

00:20:18: well just look at what is true now?

00:20:23: What Is what is True for what you're doing in your business?

00:20:27: What is actually true For what You are changing right?

00:20:30: Now let's go Back To The Examples.

00:20:34: It can be true that you're doubling down on the core of your work.

00:20:38: That's a refinement, an elevation...that is not a pivot!

00:20:42: And it could also be true if you are deciding to work with other target groups or changing from the B-to-B landscape just like I did.

00:20:54: Well THAT IS NOT A PIVOT!

00:20:57: IT'S AN EXTENSION OF YOUR OFFERTS AND OF YOUR BUSINESS.

00:21:02: Or it can also be true that you're saying, well I'm reintegrating topics That have been a part of my life But then i haven't taught on publicly yet.

00:21:15: Then I haven't spoken about publicly.

00:21:18: for example in My world could Be design?

00:21:21: That Could be Interior Design.

00:21:23: It Could be everything I've done In the past.

00:21:25: Im not going to dive into that because we were gonna be sitting here and three hours still But that could be really reintegrating topics from my past, for my past professions.

00:21:36: From my career path... ...from the last ten years in which I've done more career transitions than an average person will do his entire life.

00:21:49: So if i were to do that or you where to do That would me pivot!

00:21:54: Thats actually a reclamation.

00:21:57: It's an integration of topics, puzzle pieces...of parts that have belonged to you all the time.

00:22:08: They're not new!

00:22:11: they've been there ALL THE TIME and YOU'VE BEEN COMPOUNDING wisdom all along.

00:22:18: So those three examples are so powerful.

00:22:25: in your case might be a different one.

00:22:28: You might have changed your business in a different way but then sit down And really ask yourself, so what could be an accurate narrative describing?

00:22:37: What I've just gone through.

00:22:39: Is it Really a pivot?

00:22:41: is It really changing everything Changing from A to B Switching something entirely or is it Something else?

00:22:53: and then your task is too?

00:22:56: own Your story on your journey.

00:23:02: own the shit out of your path, okay?

00:23:06: You're never starting over.

00:23:07: Your'e never starting from scratch.

00:23:09: that's not even possible!

00:23:11: That would actually mean you know what came up in my mind.

00:23:13: it so funny because I'm IN MY CAR and i always have these at this funny metaphors coming to me in my car.

00:23:21: if u've seen the movie Men In Black with Will Smith you remember those sticks.

00:23:27: like his colleague they had these sticks.

00:23:32: They would actually use to erase the memory on people that saw, you know?

00:23:38: The spaceship in the movie because they didn't want the people to be scared.

00:23:42: so...they would just pull up that stick and then hold it in front of their faces And say okay we're gonna erase your memories.

00:23:51: So if you really think That is possible starting from scratch Erasing all your wisdom, erasing all of your memory.

00:24:05: Erasing the past experiences then you would have to use a stick like that.

00:24:10: You'd be using a memory-erasing stick because it's not possible.

00:24:18: Now think about this.

00:24:22: The third part before we close off is To actually make transition and build bridge from our past and integrate the different parts you want to be recycling into your new business direction.

00:24:39: Now, that is... That can be very challenging!

00:24:44: And all these three steps I'm gonna go back.

00:24:47: let's see if i could do it because I don't have any notes or anything ...I am sitting in my car as just said.

00:24:52: but step number one really reminding yourself of what you've already done achieved learned the wisdom you've compounded.

00:25:05: Step two is changing the narrative about what your transitioning in your business.

00:25:11: and step three is reintegrating, The parts that are going to come with You In a beautiful way.

00:25:18: And if you can do That?

00:25:21: You're actually not gonna start over anyway...that's Not possible.

00:25:25: but you're not Gonna feel like you're starting Over.

00:25:28: You're going to feel like you are compounding your wisdom.

00:25:32: Like, if just added in another beautiful powerful layer... ...you will actually be evolved!

00:25:41: So much more like YOU.

00:25:43: You'll feel whole and a lot of parts that might not have been considered or didn't get to play the role in business at work....are now there are living again and that's the most beautiful thing that can happen.

00:26:06: Now, as I said it can be extremely hard to go through these three steps on your own And that is why i've created new one-to-one packages That are tailor made To your transition.

00:26:22: So what we do Is?

00:26:23: We look at where you stand We look at your offer suite, we look at everything.

00:26:30: Your vision?

00:26:31: Your mission?

00:26:32: Your core offers... You want to be known for and take that And create a new powerful narrative around what's happening in the business.

00:26:46: Not only this.

00:26:48: I actually help you reintegrate The parts Or recycle the part That will come with and that you don't have to abandon.

00:27:01: And I also help you let go of the parts, which no longer want to be using!

00:27:07: We create something new from there... ...and we really make a bridge between your old business identity and your brand-new one.

00:27:23: That feels so good!

00:27:27: What's the key message here in this mini training?

00:27:33: from my car, why people are staring?

00:27:36: because I was just in a traffic jam.

00:27:39: So the key message is if you're telling yourself your pivoting all of time You might want to get real with yourself and ask yourself If it's actually a Pivot or if its something different entirely.

00:27:57: And you have to.

00:27:58: I really said, You HAVE TO change the narrative around that because your gonna silently sabotage yourself.

00:28:04: Your're going to silently teach YOUR BRAIN To think That YOU ARE STARTING OVER and your brain is gonna start finding evidence of THAT.

00:28:14: Because THAT IS HOW IT WORKS AND THAT'S GONNA SILENTLY LEAK INTO ALL YOUR ACTION AND YOU'RE GOING TO PLAY SMALLER THAN YOU COULD AND YOU'LL MOVE SO MUCH SLOWER then you actually could.

00:28:30: So that's the main message and The second message is Find someone who can mirror you in that process because it can be so hard to find your own blind spots And find the ways they're sabotaging Your transition, your identity shift, your brand evolution.

00:28:53: If you want to work with me on that if you wanna go through with me, what I just went through myself in the last one and a half years.

00:29:00: And why?

00:29:00: I've helped hundreds of women go through an alas five past five years.

00:29:06: then just click on the link into show notes and answer With The Keyword i will be putting In The Show Notes An I'll Send You The Options How You Can Work With Me one-to-one on mastering the identity shift, the brand evolution in your business and life.

00:29:30: And if you get something out of this that resonated with you?

00:29:34: If it made you think differently about your transition, about your identity shift please visit me on Instagram at femalepurpose or just leave a comment below.

00:29:46: I would love to hear from you!

00:29:50: And I don't think this podcast should be a one way street.

00:29:54: So my love, Think about this integrated shifted and let me know if you need facilitation sparing help in going through and mastering that shift herein the next one.

00:30:13: have lovely day or a lovely night wherever You are?

00:30:18: the best.

00:30:19: Like I want to see you win, i wanna see you thrive and that's why I decided to talk about this.

00:30:28: so here in next one.

00:30:31: talk soon bye-bye.